坎城健康行銷創意獎 Lions Health 獎項定義

在健康行銷產業多年來的敦促下，坎城國際創意節將於 2014 年首次舉辦健康行銷創意節 Lions Health，並同時舉辦 Lions Health 坎城健康行銷創意獎，在此分享第一屆 Lions Health 坎城健康行銷創意獎的獎項定義中英文對照版。請注意，中英對照版本，是為幫助理解坎城健康行銷創意獎而進行翻譯並公佈，一切關於 Lions Health 坎城健康行銷創意獎的理解仍以官方英語版本為主。

坎城健康行銷獎共分兩個獎：

一、Pharma Product Groups 醫療類
二、Health & Wellness Product Groups 健康類

一、醫療類，下設

A. COMMUNICATIONS TO HEALTHCARE PROFESSIONALS 醫療專業者溝通
B. COMMUNICATIONS TO NON-HEALTHCARE PROFESSIONALS 非醫療專業者溝通

二、健康類（Health & Wellness Product Groups），下設：

A. CONSUMER PRODUCTS 消費性產品類
B. EDUCATION & SERVICES 教育與服務類

以下分別說明：

A. COMMUNICATIONS TO HEALTHCARE PROFESIONALS 醫療專業者溝通

Campaigns that are made solely for the attention of healthcare professionals, including internal communications. 針對醫療專業人士進行的溝通個案，包括內部溝通個案

A01. PHARMA, VACCINES & BIOTECH 處方藥、疫苗＆生物科技類

Prescription drugs, vaccines and biotechnology developments 處方藥、疫苗與生物科技發展等

A02. DEVICES 醫療器材類

Any instrument, apparatus, implant or other related product used to prevent or treat medical conditions 任何用於預防或治療醫療狀況的器材或植入物

A03. DIAGNOSTICS 診斷用具類

Any instrument, apparatus, implant or other related product used to diagnose medical conditions 任何用於診斷病情所需的器材或植入物等

A04. VETERINARY 獸醫類

Pet and other animal medication and treatments targeted to veterinary professionals 針對獸醫專業人員進行的寵物或其他動物診治醫療用品溝通

A05. EDUCATION & SERVICES 教育與服務類

Awareness and education campaigns about the diagnosis and/or treatment of a disease or condition, hospitals, practices and clinics, professional insurance, professional services, career advancement, self-promotion, corporate Image and corporate communications for the healthcare industry. It must be shown clearly that this is for the attention of healthcare professionals. 對病症和病情的診斷與治療、醫院、專科與醫院、醫療專業保險、醫療專業服務、醫療專業發展、醫療自我宣傳、醫療產業的企業形象和企業溝通等。必須能清楚判斷出是針對醫事專業人員進行的溝通

A06. OTHER 其他類

All other pharmaceutical products and business to business 其他醫療醫事產品以及事業對事業溝通

B. COMMUNICATIONS TO NON-HEALTHCARE PROFESSIONALS 非醫療專業者溝通

Campaigns that are aimed at consumers but cover prescription medicines and devices. 為處方藥或器材針對一般消費者進行的溝通

B01. PHARMA, VACCINES & BIOTECH 處方藥、疫苗＆生物科技類

Drugs, vaccines and biotechnology from Pharma clients aimed directly at non-healthcare professionals 為處方藥、疫苗與生物科技發展類的客戶針對非醫事專業者進行的溝通

B02. DEVICES 醫療器材類

Any instrument, apparatus, implant or other related product used to prevent or treat medical conditions 任何用於預防或治療醫療狀況的器材或植入物

B03. DIAGNOSTICS 診斷用具類

Any instrument, apparatus or other related product used to diagnose medical conditions 任何用於診斷病情所需的器材或植入物等

B04. VETERINARY 獸醫類

Pet and other animal medication and treatments for animals requiring advice from veterinary professionals. 需要獸醫處方的寵物或其他動物診治醫療用品溝通

B05. EDUCATION & SERVICES 教育與服務類

Awareness and education campaigns, self-promotion, corporate image, unbranded advertising from Pharma clients. It must be shown clearly that this is for the attention of consumers. Please note that the same entry for unbranded disease awareness cannot be entered into Health and Wellness Category B01. Education and Awareness.

認知與教育溝通個案、自我宣傳、企業形象、醫療品牌的無品牌廣告等，必須能清楚判斷出是針對醫事專業人員進行的溝通。請注意，無品牌疾病認知個案不能同時報名此類以及康健產品溝通類 B01 的教育與認知類

B06. OTHER 其他類

All other pharmaceutical products aimed at consumers 其他針對消費者的醫療醫事產品溝通

二、Health & Wellness Product Groups 健康類

A. CONSUMER PRODUCTS 消費性產品類

Campaigns that are aimed at consumers for products that do not require prescriptions but provide a meaningful health benefit 為不需醫師處方但有具有意義的健康利益的消費性產品所進行的溝通

A01. OTC ORAL MEDICINES 非處方口服藥類

Non-prescription drugs, OTC medicines & tablets, digestive health 非處方口服藥劑

A02. OTC APPLICATIONS 非處方擦劑

Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athletes foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, mouth wash, medicated shampoo, hair loss products 驅蟲藥、皮膚藥（非保養品的）、雞眼、疣、香港腳、眼、耳滴劑、熱敷貼、指甲用藥、足用藥、手部殺菌劑、漱口水、藥用洗髮精、生髮藥等

A03. OTC PRODUCTS/DEVICES 其他產品/器材類

Condoms, contact lenses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, hearing AIDS, pregnancy tests, fertility testing kits/products, TENS machines, thermometers, drug free pain relief, other health and wellness products 保險套、隱形眼鏡、牙線、傷口貼、熱敷墊、急救包、輔具、護腰、成人尿片（失禁產品）、助聽器、驗孕器、排卵檢測產品、止痛機、溫度計、止痛器材、其他康健用品等

A04. NUTRACEUTICALS 保健品類

Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega3s, antioxidants, probiotics, effervescent vitamin drinks 維他命、礦泉水、草藥製劑、補充品、功能性食物、微量元素、ω-3脂肪酸、抗氧化劑、益生菌、泡騰片維他命飲料等

A05. VETERINARY 寵物類

Pet and other consumer animal products that show a meaningful health benefit 寵物與其他具備有意義健康利益的動物產品

A06. OTHER PRODUCTS 其他產品

All other consumer products 所有其他消費性產品

B. EDUCATION & SERVICES 教育與服務類

B01. EDUCATION & AWARENESS 教育與認知類

Messages to promote health awareness such as anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing. This category will include public health, patient advocacy pro bono, and unbranded disease awareness. Please note that the same entry for unbranded disease awareness cannot be entered into Pharma Category B05. Education and Service. 促進健康認知的訊息，如反菸、反藥物濫用、健康與衛生資訊、AIDS 認知、反酗酒、性健康教育、膳食管理（減肥餐）、心血管疾病控制、運動與康健訊息。本類包含公共健康、病患權益公益呼籲、無品牌疾病認知教育等。請注意，同一作品不能同時報名本類以及醫療產品溝通獎 B5 的教育與服務類。

B02. CLINICS & HOSPITALS 診所與醫院類

Hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians & gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians 醫院、診所、手術、精神病學家、心理學家、治療師、物理治療師、配鏡師、驗光師、牙醫診所、足病師、整骨、脊醫、皮膚科、產、婦科，心臟病專科、兒科、整形外科、泌尿科醫，內分泌科，腫瘤科醫師，營養師，膳食管理師等

B03. INSURANCE 保險類

Medical insurance and financial plans 醫療保險與財務保險

B04. OTHER 其他類

All other consumer healthcare services and messages 所有其他消費性康健服務與訊息